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I think you believe that people are either born with the ability to enthral a room of people with their words, or they aren’t.

I believe that anyone can become a great presenter.

Always trying to prove or disprove some theory, I have asked most of the Executive Creative Directors and Chief Creative Officers and even most of the CEO’s I know who are great presenters if they’ve alway been great presenters.

Most of them say, ‘No’, and then unprompted tell me the story of the stupidest thing they ever said in a meeting. Most embarrassing. They can’t believe they didn’t get fired stories. Jaw on the table type stuff.

Others will demonstrate how they used to present. By how, I mean, their style. What they used to do during the meeting.

How they would prepare (or more likely – not prepare).

It becomes a lot of fun, great laughs, groans, and shared, ‘Can you believe it?’ moments with people you would never believe it from.

The article I found yesterday reminded of my belief that ANYONE can become a great presenter.

I would like to share it with you.

It’s called, “How to Give the Best Speech of Your Life”.

Like most articles on Inc it is informative, helpful, and right on the money. (If you’re not following Inc Magazine, in some way, either via their newsletter, or on Social Media, please start now.)

Click here to read the article now.

I love the notion of the tricolon.

In my consulting work, both with people and with agencies hoping to help their people become better at their jobs, I’ve learned that the single greatest shortfall that CEO’s report about their Executive Creative Directors, is their inability to present well.

In fact, it’s the greatest shortfall of most creative people regardless of their level of seniority.

Not only are the companies doing the hiring asking for it, it’s the most common gap in skill set that the talent will self-identify when answering this question:

In order to get from where I am today, to where I want to be in two years, I need to learn ___________.

And the blank is often filled in with, “how to present to a room of people; how to sell an idea; how to communicate an abstract; how get the audience to engage in the presentation.”

Always variations on that theme.

So why not start? Start today. Make a decision to become a great presenter by the end of this year. It’s more than doable.

I don’t mean, go to your agency and ask them to pay.

I mean find a great presentation skills course – talk to your friends, do some internet research, ask around, use social media to ask the question. Find one that has been around for a long time that has a great track record.

Find the best presentation course in the world and sign up for that. With the internet it’s easier than ever and why limit yourself just to the companies near by?

Improv courses are always a great idea. Acting classes. Toastmasters International. They’re all good.

And remember this practising for a presentation rule of thumb: One half an hour of practise, for every one minute of your presentation’s length.

The secret to that effortless presentation style we all envy? Hours of practise. More is more.

It’s funny how people look at the articles I write and believe they are for juniors. Is it only juniors that can’t present well? Apparently not. Many ECD’s and CCO’s are still shaky.

Have you ever wondered how much farther ahead you’d be if you were a better presenter?

Have you ever seen a CCO who has achieved some pretty impressive milestones on their career who isn’t a great presenter? They all look comfortable up there.

We all admire those who seems to shine in the light. They seem to go farther. They seem to get there faster.

Do you look comfortable up there? Are you comfortable up there? They usually go hand in hand.


If doesn’t matter how senior you are. If you aren’t GREAT at presenting, GET great at presenting.

This year.

~ heidi