Fire four Account Executives or Account Coordinators and hire four killer Executive Assistants for your creative department. Help your creatives focus on ideas, not the stuff they suck at. And hate. Creatives love to create ideas. They love to see where an idea can go, and where that idea can take them. The other stuff? The stuff that makes them and everyone around them kookoo? They hate it. There are Executive Assistants who love doing that stuff. Who would love to do i
It’s a commonly held notion that posting a job on a job board isn’t the best way to attract the best talent. Two years ago, I would have agreed with you. But that was before the Big Recession. Recession came. Budgets were slashed. So were the agencies. And they were slashed in the same way that they always are. First by cutting talent. Then, by cutting the costs associated with attracting new talent. Recruiters were often replaced by the DIY approach. The Job Board.