Do you know? If you know who they are, do they know who YOU are?
Why not? Is it because you haven’t made the call yet? Is it because your brand is unknown to them? If they do know who you are, CONGRATULATIONS, you’ve set the ball in motion. You’ve initiated the courtship, you’ve started the dance. The person that you need to cause the change that will transform your company isn’t sitting around waiting for you to call. They’re busy transforming something else right now!